Rebranding ZMI: New corporate design

Elfershausen, 25.08.2025

Even in the early years of ZMI, around the 2000s, the values of communication, responsibility and modularity were the cornerstones for the development of our current portfolio.

As of today, these values are also reflected in our corporate identity.

Modularity in particular has always been one of the cornerstones on which we base our solutions. We support companies of every sector and size – from small companies with 10 employees to corporations with over 15,000 employees. This flexibility is now also reflected in our new look,” says the ZMI management team, consisting of Steffen Berger, Jonathan Martin and Daniel Vogler.

The rebranding is therefore not just a visual adjustment for ZMI, but a strategic step. It brings to the outside world what the company has been living for years: partnership-based cooperation with customers, sustainable action in day-to-day business and flexible structures that make change possible.

“Our working world is changing rapidly. Digitalization and a shortage of skilled workers are presenting companies with major challenges. We want to show that we not only support these challenges technically, but also culturally: with openness, responsibility and the conviction that good communication is the basis of every solution,” explains Anna Wentrock, Marketing & Communication Manager at ZMI.

The new brand identity will be used in all communication channels with immediate effect and will also gradually be reflected in product communication.

If you would like to present ZMI as a partner, solution or other form on your website, please use our new logo. We will be happy to send you our brand guidelines on request.